Mum of three, Charlotte Notcutt is the mumprenuer behind Lottie Nottie. With a talent for making things and discovering a gap in the market Charlotte launched her own business and has been named one of the top ten British independent children’s fashion brands by The Guardian.
Which part of the Chilterns do you live: Great Missenden
Family members: Husband Andrew, Charlie (9), Lucy (7) and Emily (2)
Sum up your business in a sentence: Bright, colourful, fun hair accessories for girls.
What did you do before starting up your business: I worked for architects in practice management and marketing until Charlie was born.
When did you start your business and why: My daughter Lucy was quite a tomboy and wanted hair clips and bows that were not pink, glittery or fluffy. I started making them and they became very popular so I launched the business in 2011.
The best part of your day / running your own business: When individuals and shops place orders with me. No matter how big or small the order it is the best feeling that people like what you make. Also when I find a new ribbon, I love ribbon.
And the worst: Sorting out invoices, doing tax stuff and trying to get the printer to work.
How do you juggle running a business and family life: Emily now does some mornings at nursery and the other two are at school. I do lots of things in the evenings and used to work late into the night but I have stopped that now as it was getting a bit much. I have become more disciplined with Emily at nursery. I have a better work/family balance.
What challenges have you faced: I built my own website, which took over three months, and then changing something very small which broke it! Took me days to get it back up and running, it was very stressful.
Your biggest success: Being named one of the top ten British independent children’s fashion brands by The Guardian. That blew me away.
What business tip/advice would you offer new mumpreneurs: A friend pushed me into doing my first Christmas fair and from that the whole business has grown into a busy website and 26 stockists. You have to be brave and go for it.
Business dream: To have more stockists, I love independent children’s clothes shops. They all have their own style and personality. I just want to keep on doing what I am, it has made me really happy, and maybe having someone to help me.
How do you relax: Gardening.
What do you love most about where you live: I can walk 10 minutes from my house and see stunning views.
What are you listening to at the moment: Peppa Pig, in the background and not by choice.
What’s your favourite tipple: I love Ribena, Earl Grey tea and Vodka but not all together.
Your simple pleasure: Cuddling with my children on the sofa.
Favourite film: Bugsy Malone.
Favourite book: The Great Gatsby.
Tell us a joke: What is a rabbit’s favorite dance style? Hip-Hop!