The Butterfly Club
The Butterfly Club in Chesham was set up by Natalie Greene and provides massage & beauty treatments for women with a specialist focus on mums and mums-to-be. Natalie offers both salon and mobile appointments and aims to be as flexible as possible in her availability & treatment plans to suit and match clients needs. Natalie also runs NCT & postnatal massage parties. Natalie has a son, Jay, who’s 2 years old.
Previous career: Store Manager at Starbucks coffee company.
What gave you the inspiration to start your own business:
I always dreamed of having my own business. I love massage & beauty so after having my son Jay, I just decided to go for it and set up on my own. It look a lot of hard work and planning but there was also an element of luck and being in the right place at the right time!
How did you go from having an idea to getting the business up and running?
Very slowly. I decided years ago I wanted to run my own business and it took a lot of planning, organising and patience. I love what I do, but nothing could have prepared me for what the last 2 years have involved. Starting a small business on your own often means you have to use all your skills and learn new ones along the way. I also spend time doing web designing, photography, accounting and cleaning to name a few.
When I started The Butterfly Club, I’d moved to a new area, so was very fortunate that my own post natal group allowed me to practice various ideas with them before I launched my business. Word of mouth has been key and I have ended up with wonderful support from women who want to back a local business. Having a small child myself has been key as it makes it very easy to talk to other mums.
How do you juggle running a business and family life:
My mum has been an amazing support and has been key to me being able to juggle working and Jay. I really couldn’t do it without the help of both my parents & step parents. I do try hard to keep work and looking after my son separate. When I’m with Jay I try to give him my full attention but it’s not always possible. I try and keep certain ‘Jay friendly’ work for when I’m with him for example dropping leaflets at a soft play area – that way everyone is happy ☺
What’s the best & worst thing about having your own business?
Being your own boss, making all the decisions and having all the control is amazing but sometimes, just for the odd day, you want someone else to do all that for you!
What advice would you give new mumpreneurs?
Try and find a way to be as flexible as possible with your non client facing work schedule. This is hard but ultimately your children are in charge and should come first if they need you. This can be so stressful – I have to remind myself regularly that I need to be adaptable and realistic with goals and targets as things can suddenly change at the last minute.
Where would you like to be in 5 years time?
I’d like The Butterfly Club to grow, maybe have some staff and I’d love it if more second and third time mums were able to do baby massage. To completely fulfill my business ambitions, I will definitely need a therapy area, teaching area, creche & coffee shop but that’s all I’m saying for now ☺!
Natalie is offering Chiltern Chatter users a half price treatment* when they book a ‘Le Papillon‘ (facial & massage) £35). Le Papillon uses Neals Yard Remedies Organic products, and combines the benefits and deep relaxation of massage with a full facial. All treatments must be booked by 31st May.
* The second treatment can be used by themselves or by a friend or family member.