5 STEPS TO DELIVERING THE PERFECT PITCH
One of the keys skills needed by any mumpreneur is being able to talk about your business to anyone, anywhere in a confident and fluent way. You never know when you’ll come across someone who may need your product or service – it could be at a networking event, the local pub or even the school gate.
Fiona Clark, founder of Inspired Mums who is passionate about helping mums find family friendly and fulfilling work, gives her 5 top tips on how to deliver the perfect pitch:
1. Get to the point!
A perfect pitch should only last about 30 seconds – you want to capture their imagination, wow them with the concept but not bore them to death with detail.
2. Tell them how you stand out from the crowd
Describe what is unique about you and your particular offering. When I talk about Inspired Mums, I differentiate my business by saying, “I offer career and confidence coaching that specialises in helping Mums find fulfilling work that fits around the family.”
3. Imagine you are chatting to a friend
Although a perfect pitch should always be practiced beforehand, when you say it for real you need to make sure it seems relaxed and conversational rather than formal or stilted. By talking informally it will seem much less of a hard sell – the last thing you want is for your pitch to feel pushy.
4. Avoid any “wiffle waffle”!
I often tell my clients “no wiffle waffle” – by that I mean the words that downplay how good you are and that make your speech less impactful such as ‘I’m fairly good at marketing” or “my product’s quite good value in the market”. Instead you need to pepper your pitch with strong, positive adjectives – for example “I am have extensive and relevant experience in marketing…”
5. Don’t forget what your body language is communicating
The impact we make on people is as much about tone of voice and body language as the words we use. If you don’t come across as enthusiastic and confident about what you offer, you can’t expect other people to buy into you and your business. Energy is massively catching – by talking in an animated way, using positive body language, your passion for your business is bound to rub off!
I hope these 5 top tips will give you the confidence to get out there and market your business. Remember that practice absolutely does make for a perfect pitch. The more you practice, the more fluent and natural you will appear – and don’t just practice in your head, by testing out your pitch to friends and family you will not only hone your delivery style but also boost your confidence.
Download Fiona’s FREE e-book – “For mums stuck in a career rut – 8 steps to finding work you love” TODAY. It’s packed with tips, exercises and inspiring case studies to get you out of your rut and on the way to your new career.
Fiona Clark is a qualified confidence and career coach who founded Inspired Mums to inspire women to reach their full potential at work. She is passionate about helping women find fulfilling, family friendly roles.
Like her on Facebook: www.facebook.com/inspiredmumscoaching
Follow her on Twitter: @Inspired_Mums
(Image courtesy of iosphere / FreeDigitalPhotos.net)